海峽時報：加速推進全球化戰略，金蝶新加坡公司正式啟航

來 源 | The Straits Times

On November 8, 2024, Kingdee International Software Group Company Limited successfully held the "Sailing form the Lion City —Kingdee Cloud Galaxy Singapore AI DC unveiling and Kingdee Singapore Opening Ceremony". 

2024年11月8日，金蝶國際軟件集團有限公司（0268.HK，以下簡稱“金蝶”）在新加坡成功舉辦了“獅城啟航——金蝶云AI創新發布會暨金蝶新加坡開業典禮”。

Several representatives from government, business, and academia attended the event, including Ng Ming Liang, Vice President (Global Enterprises) of Singapore Economic Development Board (EDB), Echo Jin, CFO of Microsoft Asia-Pacific, Dr. AnBo, President’s Chair Professor, Head of Division of AI, Co-Director of Artificial Intelligence Research Institute of Nanyang Technological University, Naveen Asrani, Head of Strategic Growth at AWS, Jason Zhang, President of Kingdee Group, and Dr.Joakim Liu , General Manager of Kingdee Singapore. They all witnessed the launch of Kingdee Singapore and the unveiling of its data centre.

來自新加坡經濟發展局(EDB)的司長黃銘莨、微軟亞太區首席財務官Echo Jin、南洋理工大學講席教授及人工智能研究院聯席院長安波、AWS戰略增長負責人Naveen Asrani、金蝶集團總裁章勇、金蝶新加坡公司總經理劉予杰等多位政商學界代表出席，共同見證了金蝶新加坡公司的開業及數據中心的揭幕。

Singapore: A Key Pillar in Kingdee's Global Strategy

新加坡：金蝶全球化戰略的關鍵支點

Singapore, a major financial and commercial hub in Southeast Asia, has a robust economy, numerous enterprises, and strong demand for enterprise management software and digital services. The rapid economic growth and active small and medium-sized enterprise (SME) sector across Southeast Asia offer Kingdee ample market opportunities.

新加坡是東南亞重要的金融和商業中心，經濟發達，企業眾多，對企業管理軟件和數字化服務的需求旺盛。而且東南亞地區整體經濟增長迅速，中小企業發展活躍，為金蝶提供了廣闊的市場空間。

Jason Zhang, President of Kingdee Group, stated in an interview that Singapore, as an international business hub and centre of technological innovation in the Asia-Pacific region, is a key step in Kingdee's international expansion strategy. Singapore is not only a hub for Chinese businesses but also hosts numerous leading multinational companies. Kingdee Singapore will serve as the group's bridgehead for expanding into the Southeast Asian and Asia-Pacific markets. In the future, an R&D centre will be established in Singapore to further empower local and international enterprises in their digital transformation.

金蝶集團總裁章勇在接受采訪時表示，新加坡作為亞太地區的國際商業樞紐和技術創新中心，選擇落戶于此是金蝶國際化布局的關鍵一步。新加坡不僅是華商聚集地，還匯聚了眾多全球領先的跨國公司，金蝶新加坡公司將成為集團開拓東南亞和亞太市場的橋頭堡，未來將在新加坡設立研發中心，進一步賦能本地和國際企業的數字化轉型。

Since its establishment, Kingdee Singapore has already helped local clients make significant digitalization progress. Tao Yuan, a Singapore-based meat processing and supplier, has deployed its data locally. Kingdee has helped it achieve standardized management in finance, supply chain, and production management. By using Kingdee's integrated finance and business solutions, Tao Yuan achieved visible inventory management, greatly improved departmental collaboration, and enhanced order delivery accuracy. This success story not only reflects the reliability of Kingdee's solutions but also demonstrates its potential in the Southeast Asian market.

金蝶新加坡公司成立后，已幫助本地客戶在數字化方面取得了顯著成效。桃源公司作為新加坡一家主營肉類食品加工的企業，其數據部署在新加坡本地，金蝶在財務、供應鏈和生產管理上幫助其實現了規范化管理。通過金蝶的業財一體化解決方案，桃源公司實現了庫存可視化管理，并大幅提升了部門協作效率和訂單送達精準度。這一成功案例不僅反映了金蝶解決方案的可靠性，更展現了金蝶在東南亞市場開拓的潛力。

Steady Global Expansion: "AI-First" Drives Innovation

全球業務穩步擴展，"AI優先"引領創新

Founded in 1993, Kingdee, as China's leading SaaS management cloud service provider, has accumulated extensive technical, product, and management experience while serving over 7 million customers in China. Kingdee's business now spans 172 countries and regions, supports 42 languages, and assists over 1,000 clients in digital operations overseas. As it continues to enhance its global business capabilities, Kingdee has earned the trust of clients and supported many leading Chinese companies in their global expansion, including Aotecar New Energy Technology Co., Ltd., Vision Co., Ltd. ,  Pingle Group and Huaxin Cement Co., Ltd etc. 

成立于1993年的金蝶作為中國領先的SaaS管理云服務商，在服務中國市場700多萬家客戶的過程中積累了強大的技術、產品和管理經驗。截至目前，金蝶的業務已遍布172個國家和地區，支持42種語言，并協助超過1000家客戶實現海外數字化運營。金蝶在不斷提升全球業務能力的同時，也以出色的服務成效贏得了客戶信賴，助力許多優秀中國企業實現全球化布局，包括奧特佳新能源、雄韜電源、蘋樂糧機和華新水泥等。

Jason Zhang mentioned that the collaboration with Intel, a Fortune 500 company, has boosted Kingdee's confidence in its global expansion. Their partnership in China not only helped Intel enhance its digital operational efficiency but has also extended into the Asia-Pacific region, with the goal of eventually achieving global cooperation. This recognition has injected new confidence into Kingdee's ambition of becoming a leading global management software company and highlights the competitiveness of Chinese software companies in the international market.

章勇提到，與世界500強企業英特爾的合作為金蝶全球化布局增添了信心。雙方在中國的合作不僅幫助英特爾提升了數字化運營效率，并延伸至亞太地區，最終希望可實現全球范圍的合作。這一認可為金蝶成為全球領先管理軟件公司注入了新的信心，彰顯了中國本土軟件企業在國際市場的競爭力。

Kingdee assists companies in complying with local tax policies, achieving data localization, and meeting regulatory and security requirements. It has successfully supported renowned companies such as Huawei, China Merchants Group, and Hisense in global business development across finance, human resources, and other domains.

據了解，金蝶幫助企業遵從當地的財稅政策，實現數據的本地化，符合合規安全的要求。如今，已成功助力華為、招商局、海信等知名企業，在財務、人力資源等領域支撐全球業務發展。

In addition, Kingdee will also introduce AI-driven innovative products. Based on the 31 years of continuous and development work, Kingdee has launched the latest iteration of their AI solution, an application named Cosmic , a mobile version of its self-developed AI management assistant. It not only provides general financial Q&A but also offers intelligent inquiry and analysis services for corporate knowledge such as financial policies, travel policies, and legal policies. Moreover, it can connect to SaaS, covering various enterprise-level AI application scenarios, including financial diagnostics, indicator analysis, and employee services, promoting AI accessibility for all employees. For businesses, we provide global support functions such as data security, compliance, language, and financial standards, along with intelligent services, helping enterprises achieve more efficient overseas expansion.

此外，金蝶還會引入AI創新產品。據介紹，金蝶剛發布了“蒼穹APP”，這是金蝶自主研發的AI管理助手的移動形態，不僅能提供財務通識問答，而且能提供企業財務制度、差旅制度、法務政策等企業知識的智能問詢及智能分析服務，更能夠連接SaaS，覆蓋財務診斷、指標分析、員工服務等多個企業級AI應用場景，推動全員AI普惠；對企業而言，我們通過提供數據安全、合規、語言、財務準則等全球化支持功能及智能化服務，幫助企業實現更高效的海外布局。

Kingdee CG (Kingdee Cloud Galaxy), also integrates Kingdee's rich AI functionalities. By creating an all-scenario integrated platform for research, production, supply, sales, and service, it enhances enterprises’ R&D management and product innovation capabilities, enables detailed management throughout the entire project life-cycle, supports efficient collaboration across multiple countries and organizations, and helps executives gain comprehensive insights into business management dynamics. This provides enterprises with an unprecedented intelligent and mobile management experience.

金蝶云·星空旗艦版也集合了金蝶豐富的AI功能，通過打造全場景研產供銷服一體化平臺，提升企業研發管理及產品創新能力、實現項目全流程精細化管理、支持多國多組織間業務高效協同、助力企業高管全面洞察經營管理動態，為企業提供前所未有的智能化、移動化管理體驗。

These products and applications provide strong intelligent support for enterprises' global operations. Kingdee also upholds an "AI-first" strategy, continuously increasing its investment in AI.

這些產品與應用都為企業的全球化業務提供了有力的智能化支持，金蝶也秉承“AI優先”的戰略，持續在AI上加大投入。

Future Outlook: Global Thinking, Localized Operations

未來展望：全球化思考，本地化運營

Singapore, as the economic and technological hub of Southeast Asia, has attracted one-third of the Fortune 500 companies to establish regional or international headquarters here, leveraging its geographical advantages to reach Southeast Asian and global markets. This is also a key reason why Kingdee chose Singapore as a base to expand into the Asia-Pacific and global markets.

新加坡作為東南亞的經濟和技術中心，吸引了全球500強企業中的三分之一在此設立區域或國際總部，利用其地理位置優勢輻射東南亞及全球市場。這也是金蝶選擇新加坡為支點，布局亞太及全球市場的重要原因。

In addition, Kingdee has also established a data centre in Singapore, which not only provides strong technical support for Kingdee's global operations but will also offer more efficient, stable, and secure cloud services to global clients. In an interview, Jason Zhang  stated that setting up international data centre nodes, creating a comprehensive global service product and delivery system, and establishing global ecosystem partnerships are core elements of Kingdee's globalization strategy.

此外，金蝶還設立了新加坡數據中心，不僅為金蝶全球業務提供強有力的技術支撐，還將為全球客戶提供更加高效、穩定和安全的云服務。章勇在采訪中表示，設立國際化數據中心節點，打造完善的全球化服務產品與交付體系，建立全球生態伙伴合作，是金蝶實現國際化戰略的核心要素。

Currently, Kingdee has established a partner network in multiple countries and regions, creating an overseas delivery resource pool, such as the Kingdee Online Delivery Centre, Southeast Asia Global Delivery Centre, and Overseas Delivery Alliance, to quickly respond to customer needs and improve project delivery efficiency.

目前，金蝶已經在多個國家和地區布局合作伙伴網絡，構建海外交付資源池，如金蝶在線交付中心、東南亞全球交付中心、海外交付聯盟等，以快速響應客戶需求，提高項目交付效率。

In the future, Kingdee will continue to adopt a "Global Thinking, Localized Operations" approach, expanding its international market over the next decade, further improving its global business layout, exploring the application of artificial intelligence and digital innovation, and optimizing products and services, with the aim of achieving its vision of becoming a global leading management software company. This globalization strategy not only demonstrates Kingdee's ability to serve the global market but also marks the emergence of Chinese management software on the world stage, bringing more possibilities to global enterprises.

未來，金蝶將繼續以“全球化思考，本地化運營”的視角，在未來十年持續拓展國際市場，進一步完善全球業務布局，探索人工智能和數字化創新的應用，優化產品和服務，以期實現其全球領先的管理軟件公司愿景。這一全球化戰略不僅彰顯了金蝶服務全球市場的能力，也標志著中國管理軟件在世界舞臺上嶄露頭角，為全球企業帶來更多可能